CBS Radio is set to announce a deal today that will offer text messaging services to listeners in many leading markets in hopes of driving ancillary advertising revenue. CBS Radio has partnered with Vibes, the producer of the iRadio Instant Response Text Messaging Platform, to deliver the new service to 41 CBS-owned stations, including 25 in New York and Los Angeles. Under the new service, individual stations will have the ability to create customized promotions and enhance current advertising deals with marketers. In case you were wondering, text messaging among Gen Y is nothing less than massive, with more than eight in ten sending and receiving text messages during a typical month.
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