The CW Cuts Mouth Watering Deal With Chili's

Wait a second, after five years of attempting to get an honest, straightforward answer from the casual restaurants chains, does this latest announcement actually validate my long held belief that that casual dining establishments were not only interested in targeting the the 18 to 24 year old crowd, but just as much, relied on them as a critical customer segment. The details...Network upstart, The CW (the new combination of the former WB and UPN networks) has cut an integrated deal with Chili's, which in case you or they were wondering, the most visited casual dining establishment by college students. The deal calls for a heavy presence on The CW's online site, CWTV.com, in addition to CW branded placements on selected assets of Chili's eateries including coasters and in-store signage. The restaurant's workers will also wear t-shirts that have a CW logo on it (and probably the web address as well).