Youth Trends Insights subscribers will be treated to a Halloween-theme later this week when the November report is released. The report contains some interesting data points that really illustrate how popular the Halloween holiday is among young adults, who many believe have "outgrown" the holiday...simply not true. Let's put it this way, without giving away too much of the report's findings, more college kids will be participating in a Halloween event (and purchasing a costume for that event) than those kids who will not be participating, so right away you are talking about a majority. Over the past couple of days, I've noticed a ton of stories highlighting another theme we saw from this month's report and that is the whole notion of Halloween becoming some sort of "over sexed" party, given some of the costume choices many of the young ladies are choosing to adorn. With articles like "Good Girls Go Bad, For A Day," you get the picture pretty quickly. Like many other youth-focused topics covered by the mainstream media, this looks to be another mis-guided effort, because I can tell with a very high confidence level that 90% of the feedback we received from our panelists concerning Halloween, Halloween costumes and Halloween parties, is the polar opposite of what the so called "experts" are being quoted as saying in most of those articles. Too bad, they missed the boat again. In short, for young people today (for many whose dress code would be considered racy on a normal Tuesday morning) Halloween is a "theme" party to dress up and pretend to be something they're not, to get a few laughs out of their friends, and party. There is more to it, and if you're a subscriber you can read about it later this week.