Does Microsoft finally have an answer for Apple's category leading killer iPod and corresponding iTunes downloading service? According to recent a recent report, the soon to be unveiled Zune is in fact, the real deal and represents the first real legitimate challenge to Apple. The $249 portable digital media player's value positioning revolves around social interaction. The Microsoft product managers quoted in the report attempt to provide "real world" examples of the Wi-Fi capabilities of the player. They call the Wi-Fi capability the "social sharing of music." Certainly the Wi-Fi capability is something not currently offered by Apple, but the question remains, is this enough to encourage young people to purchase Zune instead. I don't know, but we're going to find out soon when we begin fielding our Holiday Gift Wish List report in less than two weeks.