As we covered over and over again this year, almost to the point that I am actually getting nauseous, the traditional teenie bopper magazines: Seventeen, CosmoGirl, etc. are struggling big time. Circulation is down and ad pages are down, which is a lethal combination. Already this year we said goodbye to the print versions of Teen People and ELLEgirl. An optimist would tell you that it means greater opportunity for the pack that still stands, i.e. Seventeen, CosmoGIRL and Teen Vogue, but the reality is, for the most part, with the exception really being Teen Vogue with some of their lux advertisers, the endemic teen brands are taking dollars away from print and re-deploying them in more strategic channels, like the Internet and event marketing. So, with all that said, it was no surprise to hear that much heralded (and sometimes controversial according to some inside sources at Hearst) Seventeen editor in chief Atoosa Rubenstein was leaving her post last month. The thing I don't get though is a quote that someone forwarded me yesterday she made to WWD, the fashion and beauty trade. The former editor has launched her own consultancy, dubbed Big Momma Productions and is on the look out for "tech and digital-savvy Little Mommas" to hire. How a print-exclusive person can identify digital expertise (and talent) is beyond me, but stranger things have happened. Good luck to her.