Talk about a contrary strategy...Bauer Publishing, the German publisher responsible for titles including the recent hit InTouch is now off to conquer twentysomething women. Huh? Did I read this correctly? At a time when most major publishers are scaling back their print operations and boosting their digital investments, what could Bauer be thinking in launching another weekly title? Apparently, they think that have the special sauce to do just that. Cocktail will offer twentysomething women a combination of celebrity news, relationship tips, health and nutrition content and fashion and beauty info...so, basically everything except travel and finance content. As soon as the announcement came from Bauer, a backlash of negative comments and doomsday predictions followed. Before everyone closes the door on them, remember this was the same company that introduced a successful celeb title into the mix when practically everyone said the category was already over saturated and this is also a company that has figured out how to sell at the newsstand, which in itself, is no small feat.