In case you didn't notice, the whole idea of entrepreneurship among Gen Y is big, or at least that's what the NY Times wants you to think. The story was fun to read for some comical relief, although, truth be told I am not taking it too seriously. Too many blanket statements are made and the examples used by the writer were, quite frankly, not demographically representative of the overall Gen Y population and thus, way, way off reality. To tell you the truth, I hate this kind of shit, because we'll end up getting a few calls and emails regarding "entrepreneurship and Gen Y" and have to attempt to clarify it and put it into some sort of context. Are there budding tween, teen and college businesses, yes, absolutely. Are you going to tell me that there was no such thing as a business idea launched by a college student twenty or thirty years ago? You've heard of Michael Dell and Bill Gates...right? Oh, and by the way (bad mood today), if you are going to use examples of teen run businesses, for the love of God, don't use the business started by the trust fund baby from Palm Beach who is attending a "New England" boarding school. If you want to get a more accurate depiction of today's college student who has career related stuff on his or her mind, check out what Business Week did.