With the exception of a few entertainment and fashion titles, the magazine category, the teen magazine category to be more specific, continues to hemorrhage readers and ad pages. So, one would think this would not be the most ideal time to launch a new title...right? Not exactly, last summer, I profiled Quince Girl, a new niche title targeting Hispanic teen females and now, according Mediapost, there's a new title out called Muslim Girl Magazine, targeting who else, teenage Muslims living in the U.S. According to the article, there are about 400,000 Muslim teens living in the U.S. I get the whole concept about Muslim Americans being a disenfranchised audience segment and there is an opportunity to fix that with this new targeted title, but I have to question the overall size of the audience segment. The publisher is quoted in the article comparing the Muslim teen population to the Hispanic teen population. I don't think that is a very fair comparison, although it's probably the only one she could come up with. The reality is that there are approximately 9 million Hispanic teens living in the U.S. or about 23 for every one Muslim teens. That's scale, that's real market opportunity for brand marketers and media companies. Anyway, we'll see how it goes, the bi-monthly pub is available by subscription for $19.99 and will also be on newsstands. The company publishing the magazine expects a circulation of 50,000, or just over 10% of all teen Muslims nationally.