Wow, talk about a red hot category. Dealmaking in the online high school sports space has been on a tear since the start of this year. The latest announcement comes from beRecruited.com. The paidcontent blog reports that beRecruited has been acquired by the privaty equity firm RVS Ventures, headed up by former Student Advantage CEO Ray Sozzi. Financial terms of the acquisition were not released. As part of the acquisition, Sozzi will become CEO of the high school sports site. Not unlike CBS-owned MaxPreps or Hearst-owned High School Playbook, beRecruited attempts to connect student athletes and high school coaches with college coaches. Yes the field is crowded with different players and their will most certainly be some sort of shake out. The site with the best value proposition, not to mention target reach will win the game. As one of the smaller players, beRecruited says it has more than 125,000 registered student athletes to go along with 8,000 registered college coaches and 3,000 registered high school coaches. It will be exciting to see what happens next, but clearly there are several options available in the marketplace for brand marketers and media companies targeting the college-bound high school demographic.
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