We start our list of 10 trends for 2008 looking at club and intramural sports. The real beauty behind club and intramural sports for young people is that they are one part athletic competition and perhaps even more important, one part social activity and get together amongst friends. The macro active health and wellness trend we've spoken about for the past year and half has infiltrated club and intramural sports. Participation among students has grown by over 25% since 2005. We believe club and intramural sports represent a unique localized sponsorship opportunity for brand marketers and media companies looking to reach and ultimately engage the college aged audience. According to our latest research, the top club and intramural sports played include flag football, soccer, softball, ultimate frisbee and ping pong. The somewhat intimate setting for intramurals present branding, sampling and event opportunities. There are also ways to tie sponsorship back to the online world via Facebook. At schools across the country, player/managers set up schedules and times using Facebook's immensely popular Event tool, which can customized for a particular brand. Sponsorship in this space is the opposite of static so lots of legwork and preliminary research will need to be completed before one can get started, but at the end of the day, we strongly believe a sponsored program utilizing this popular and growing activity will deliver superior results compared to other forms of traditional media.