For the most part it looks like the video game category seems to be holding up relatively well despite the marked decline we've seen in teen and college student discretionary spending. Among the 84% of the teens and college students who own at least one video game system, nearly a third, some 32% purchased at least one video game title during the first quarter of 2009 with an average purchase price of $47.
The most commonly purchased titles continue to skew rather heavily towards the Wii console system as well as the Xbox 360. The PS3 seems to be picking up the scraps of what's left, but clearly they're not performing nearly as well. In our minds, the bigger story playing out is the sizable increase in online video game play via subscription services with Xbox Live leading the way. The percentage of teens and college students who subscribed to an online video game service increased to 14% during the first quarter compared to slightly less than 6% on a year over year basis. On title by title basis, the top ten new games purchased during the first quarter included:
In terms of visibility for the rest of year, teen and college student video game system owners plan to purchase an average of 1.7 game titles over the next six months, compared to 2.2 titles last year.