It's another stormy Monday in NYC, and we're in full execution mode putting together the latest wave of Tween & Teen Lifestyle. We're in the middle of compiling some of the gaming findings and based on what we're seeing so far (think Wii and Xbox 360) I'm not so sure a newly priced $99 PS2 console system will much if any impact with respect to the larger console system war. It's painfully clear to us that it's a two dog fight between Nintendo and Microsoft.
Switching over to TV for a sec, the strategy being employed by ABC Family should be bottled and sold--their performance over the past year and a half is superb. They have a couple of new shows which tested quite well with our teen and college female panelists including Rommates and Sophie. I'm also looking forward to seeing what the ratings were for SNL...Seth Rogen is right up there with Adam and Will among teen and college men right now...(Jonah Hill isn't too far behind either, btw)
For the 16% of teen and college men who went to a movie this past weekend, chances are they saw Fast & Furious which brought in more than $70 million and among the 13% of kids and tween girls that went to see a movie this past weekend, it's safe to say that just about all of them saw Monsters vs. Aliens which has eclipsed the $100 million mark in two weeks.
And lastly, our team will be evaluating our interest in using Twitter this month, you can find us at twitter.com/youthtrends. Our tentative plan for the month is to have at least one of us post twice a day or more...
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