- Coca Cola's Glaceau's unit is introducing a new low cal version call Vitaminwater 10 tomorrow. The timing looks to be good. As a reference point, Vitaminwater was the fastest growing soft drink brand purchased by teens and college students in 2008. Nearly one in five (18%) purchased Vitaminwater in '08 compared to less than 9% in '07, that's a huge move in the relatively stagnant beverage category. As can be expected Vitaminwater skews heavily female.
- Saturday night was a record breaking night for Nick's Kids' Choice Awards. The annual awards show turned in some big viewer numbers pulling in nearly 6.0 kids and tweens, I wonder if the appearance of the Jonas Brothers had anything to do with it--the NJ trio went on to capture Favorite Music Group.
- And finally, how about the new promo for "Hannah Montana: The Movie?" You won't find it at the usual suspects like a McDonald's or Burger King, instead the Disney franchise is teaming up with BP, you know, the gas station chain, to promote a new scratch and win game. The new film premieres on the Disney Channel on April 10th. Interesting move, but makes logical sense since most 12 year olds are stuck in their car as Mom pulls in to fill up. In this case, Mom only needs spend about $10 in order to qualify to participate in the promo, not a bad a trade off.
P.S. Our team is testing out Twitter this month to see if it makes sense for us...you can find us at twitter.com/youthtrends
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