One of the new DSi portable gaming systems from Nintendo has been making its way around the office since Monday. Last night I had my chance to check it out and play around with it for the first time. After about 15 minutes I was sold on the third iteration of the world's top selling portable system. The $170 DSi fully embraces the two biggest trends in gaming: customization/personalization and multi-player interactivity. Experimenting with all of the new functionality like the music recorder and the built-in digital cameras, it was blazingly clear that Nintendo created the device with those trends at the forefront of their planning. With Wi-Fi and new memory slot, the DSi will introduce its core audience of 8 to 14 year olds to downloadable games, which has the potential to be gigantic.
In the end though, I really think the whole personalization/customization angle will end up being the biggest value prop to the audience. The simple and straightforward image and recording editing tools are spot on. I don't think I'd be going out on a limb when saying the DSi will easily eclipse previous sales records for the DS and DS Lite in short order.