We're pleased to announce the release of our annual Back To School Retail & Shopping report. You can review an exec summary and full table of contents over at the YT site. The report includes an thematical overview of key shopping trends and behaviors, a series of attitudinal measurements, fashion trends, and hard metrics as it relates to spending (by category) and shopping visits (by store type and retailer).
Here's an excerpt:
While the underlying theme of last year's back to school shopping season was one of frugality, this year we've identified a new shopping theme we're calling "here today, gone tomorrow." Simply put, students and their parents are out in the physical and digital marketplaces seeking out that great deal. And with respect to purchase behaviors, what a difference a year has made. The concepts of group shopping, deal a day offerings, digital and mobile coupons and invite-only channels, all of which could have easily been classified as being quite niche in nature have all in some level or another gone mainstream and gained significant traction. This theme is something we suspect is here to stay with us at least through the upcoming holiday shopping season.