As the spring semester moves along, we've picked up on an interesting fashion trend popping up on campuses around the country. Trendsetting fashionistas on campus are not only getting dressed up when they go out at night, but an increasing number of them are getting dressed up during the daytime hours as well. The "dress up" look, which is clearly a female-driven trend, is inclusive of embellished "hipster" denim, designer flats and/or ballet slippers, premium sweater sets, and perhaps most interesting to us, full make-up and hair. Of course, there are still many students who may dismiss the daytime "dress up" look as a waste of time during the precious morning hours, but it's clear to us based on panelist diaries and photos that dressing up and dressing well all of the time is of growing importance for an increasing number of younger women, especially those who are 21+.
So what's in the closet of a trendsetting fashionista on campus this semester? Here's a quick look at some of the "dress up" staples:
- Apparel: hipster-like skinny jeans are all the rage right now, the darker the denim and the lower the waist, the better
- Footwear: in most cases, the heels are still left for nighttime social activities, but that's not to say daytime footwear is any less sophisticated in appearance though. Stylish slippers and flats from Tory Bruch and Me Too are among the most coveted brands of the moment
- Accessories: it's practicality coupled with some glamor, that's essentially the modus operandi here. Students say finding the right tote is just as difficult if not more difficult than finding the right pair of skinny jeans, so that is certainly saying a lot. The bag has to be versatile enough to handle a laptop, textbooks as well as all the other necessities like the mobile phone, cosmetics and of course the Sigg. The popularity of Coach bags have been upstaged of late by totes from Tory Burch and Marc Jacobs.
- Beauty: just in case this wasn't clear earlier, the total full make up look is totally in right now with designer lip gloss from MAC and Stila among the favorite brands. Have to admit, a few giggles erupted as some young women on campus were sporting their own version of the Lady Gaga inspired "glam look." This certainly bodes well for all of the prestige brands moving forward...