In case you are interested in that one half of one percent of the audience...Today's NY Times profiles a very, very small percentage of the recent college graduate audience who have bypassed entry level jobs for becoming their own boss by purchasing a franchise. Although, like pretty much everything else appearing in the NY Times, the piece is well written and concise, you have to take it with a huge grain, call a crater of salt. This is not mainstream by any stretch of the imagination. That is, there are not thousands of recent grads approaching banks (or their parents) for six-figure loans to buy and operate a franchise. Realistically, how many banks do you think would be willing to write a $200,000 or $300,000 loan to a 23 year old "kid" who has no real world business experience? Not many. Truth be told, the parents will have to step in and secure the loan. If the parents of the recent grad are well off enough to do so, then I say congratulations and go for it and follow your dreams and passions. But for the vast majority, and I really mean vast, the alternative is entering the work force just like 1.2 million of your peers are doing this summer. We keep getting all sorts of inquiries from our clients and potential clients about Gen Y and their work plans/habits. Many seem to think that this generation of young people are not as motivated to hit the business world or professional world and climb up the ladder. Perhaps there is some truth to this, but we do not believe it is as dramatic as many of them think it is. Unfortunately, when stories like this appear in widely read media, it makes our job a little harder, even though again, we're talking about one half of one percent of the audience.