We've picked up on an interesting trend that helps illustrate a number of different attitudinal shifts we've been tracking for quite some time now. We all know that teens and college students consume bottled water more than any other beverage type including carbonated soft drinks, energy drinks and even milk or juices. At the same time, eco-friendly students talk a big game when it comes to all of those empty water bottles. Take a stroll around your local campus any chances are you might see a student carrying a slickly designed aluminum bottle that's reusable of course. Most likely that bottle is a Sigg. Funny thing is, Sigg isn't just the latest sustainable and eco-friendly manufacturer to pop-up, rather they've been around for nearly a hundred years based in Switzerland. Only recently has the company made a big push into the U.S. market and it probably couldn't have come at a better time. For anywhere from $18 to $31 consumers can purchase these fashionable reusable bottles and customize some of the designs to their preferences. Wow, they are eco-friendly and can be personalized, that's two grand slam home runs for this audience segment. How long will it be before brand marketers customize their own Siggs and use them as giveaways or GWPs when they market on campuses? Their line of kid-targeted bottles are really catchy. Talk about being in the right place at the right time.