It is a rather daunting task to always try and keep one or two steps ahead of market trends. Occasionally stuff pops up or lands on our radar and catches us a little by surprise. Fortunately for us, the NY Times did not miss this. In today's online version of the Times, a fast growing MMOG (massive multi-player online game) targeting college students and alumni is featured. It's a great read. The game is called GoCrossCampus and was started by five Ivy League students last fall. In a fashionable grassroots manner, the game has already spread to nearly 25 campuses since going live. Does this remind you of anything? Certainly the game and aspects of the game is not appealing to all students like the way Facebook is, but what I like best about the game is its relative simplicity combining the social aspects related to school loyalty and good old fashioned competition. What's more, their model can scale to corporate customers (Google is already one) and different types of national organizations. At its essence, the game is this generation's online version of strategy and warfare games Risk and Battleship on steroids. I think there is huge potential for their offerings especially as they continue to grow their player base for marketers to step-in and get involved with some non-traditional tactics. I'm just happy I didn't miss this one today because I'm certain this is not the last time we'll come across them.