The latest wave of Spring & Summer Fashion & Style is out. The objective with this seasonal supplement is to get a solid read on the items the audience intends to purchase, whether they plan to spend more money on these items this year compared to last year and finally, which retailer or brand they find most appealing for each individual product category or item.
From a spending perspective, within the basic items category, 17% of respondents plan to spend more on jeans this year compared to last year, while 15% say they plan to spend more on graphic's t's. Within the seasonal category, and this should come as some welcome news, more than one in four respondents (27%) say they plan to spend more money on swimwear this year compared to last year, while 58% said they plan on spending about the same amount. 20% of female respondents said they plan on spending more money on skirts and summer dresses as well. So all in all, the planned spending picture looks pretty good, especially compared to last year.
The most appealing brand or retailer for the spring and summer season among male respondents was American Eagle Outfitters, while the young ladies gave Forever 21 the nod. The most appealing swimwear brands were Quiksilver among males and Roxy among females. Rainbow was the top mention in the sandals and flip flop category and Ray-Ban and Forever 21 were tops in the accessories category.
For additional background on the Spring & Summer wave of Fashion & Style and to read the full table of contents, visit the YT Research site.