Another quarter is almost complete and that brings us a new wave of Top Ten. College is the first to come out this week followed by Kids and Teens next Monday. For some reason, may be it's just the simplicity of the report, Top Ten garners more press mentions than any other YT report, go figure, but I think the concept of ranking against a particular topic is something that most everyone can relate to pretty easily.
Moving onward here, the Q1 wave of College Top Ten was tweaked a bit as the celeb category was broken out by more general Hollywood celeb personalities and sports-specific personalities. We'll also continue to rotate between most socially responsible companies/brands and favorite sports-related activities. When all is said, we covered a total of 12 individual categories including favorite TV shows, magazine titles, musical artists, movie & DVD titles, male Hollywood celebs, female Hollywood celebs, sports celebs, video game titles, web destinations, clothing retailers/brands, footwear brands and sports-related activities. To read the full background and view the table of contents, click here. For non Youth Trends subscribers, Top Ten can be downloaded/purchased for $399.
Some topline highlights:
- TV: relatively unchanged at the top compared to Q4 '09, White Collar debuts among males and American Idol makes a surprise appearance among females
- Mag titles: six of the top ten titles among females are trending downwards on a sequential basis, sorta sums of the category's picture fairly well
- Musical artists: goo goo for Gaga and welcome to the list NeedToBreathe
- Movies & DVDs: V-Day performs as expected, no let up for The Hangover
- Hollywood/sports celebs: Jessica's back at the top, LeBron is still king and Elisha debuts for the first time
- Video game titles: COD Modern Warfare 2, 'nuff said
- Web sites: check out Sporcle, it's legit...