To follow up last post and to show there are cool and original Gen Y marketing programs out there right now, look no further than the Microsoft SiteBuilder contest running through May 29th. It is very simple, but I believe will prove to be very successful. Using the SiteBuilder software (hmm get the student to use the product to win prizes, now you're thinking) students create personal sites that can include a blog, their resume and photographs, among other goodies. From there, sites getting the most votes (so friends and family better vote) win. Yes, it is that simple. Winners will receive a Dell Notebook computer.
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