In an effort to reach a younger demographic and potentially open up a new market for advertisers, Martha Stewart is unveiling Blueprint today. Blueprint will combine home and design stories with fashion and beauty coverage while attempting to target young women in the 25 to 34 year old age bracket--a market so far that has been largely ignored by the leading shelter titles. Clearly, the new Martha mag is hitting the market at a very tough time for the magazine industry in general, however, the fact that Martha is hot once again in the media coupled with the notion that there really isn't a whole lot of competition for Blueprint, presents the distinct possibility that this will be one of the few successful launches of 2006, or, at least, that's what I think.
Comments