A friend emailed me this link last night. Just because Fox owns Myspace does not mean that other savvy marketers can't take advantage of its tremendous reach of teens and college students, all 40 million of them. HBO is on the right track with a crisply designed page promoting the upcoming season of Entourage which broke out as a hit last summer, especially among college aged men illustrated by its number three standing in the August '05 Top Ten Television Shows Report. I would expect the same to happen again this year. The Entourage Myspace page allows users to create their own "entourage" as well as win a slew of prizes including an "Entourage" style trip to Los Angeles. I could also see this same concept working for other shows like HBO's The Sopranos, ABC's Grey's Anatomy and Fox's The O.C. Good job HBO, way to come out with something creative and relevant that is sure to reach (and engage) the target audience.
Comments