The New York Times reports that MTV's online music service Urge is expected to launch today, although I just visited the site, and nothing is going on yet. As a re-cap, the long-awaited digital music downloading service from the number one cable television network among teens and college students, is essentially based on a strategic partnership with Microsoft (which works well since they badly needed a music partner and who better than the king) that will heavily promote the new service on Windows Media Player, which by no coincidence, releases a new version today. For all intensive purposes, the service is just like Napster or Yahoo Music with a two-tiered pricing model where users pay $9.95 to listen to music or $14.95 a month to download. And of course, the biggest catch of all, while most portable digital music players including popular models from Samsung, are compatible with the MTV service, the market leader, the iPod is not.
Comments