As you all know by now movie ticket sales were down last year, although among teens and college students, tickets sales remained flat. The 2006 summer movie season (which gets earlier and earlier each year) unofficially kicks off today with the release of "Mission Impossible 3". And that is just the start. In a couple of weeks the theaters will be full of big budget, big action films like "X-Men 3: The Last Stand," "Poseiden" and of course the much hyped "Da Vinci Code." Both "MI:3" and "X-Men 3" should generate substantial Gen Y theater traffic while "Poseiden" and "The Da Vinci Code" is more of toss up for the younger market. We'll see what transpires beginning with this weekend's box office receipts.
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