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Doug Meacham

A third consideration, and one that make the most sense to me as a retailer, is to use the virtual world as a test bed. You have 16 colors of tops; which colors are most popular? Which of the 3 new coat designs should you take to production? How will customers react to that new policy you are about to implement? Is you new store design better at driving attachment/accessory sales?

What's the cost of doing this in SL vs a real environment???

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