Bank of America, the number one bank used by college students for checking and savings accounts has a effort out that hooks up its new "keep the change" savings program with little league baseball. In case you aren't familiar with the "keep the change" program, here is how it works. Every time a BofA customer uses his/her debit card to make a purchase, the change for the purchase is rounded up to the next nearest dollar and automatically deposited into a savings account. BofA then matches the transfers for the first three months and then matches 5% from then on until the customer reaches a threshold of $250, pretty cool, heh? Leveraging the initiative BofA will run an integrated effort of point of purchase, online and some p.r. in 11 U.S. markets (all homes of Major League Baseball teams as well) to help raise money to clean up little league baseball fields. It's a "feel good" program that ultimately should end up doing some good for little leaguers, their parent's and coaches.
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