Teens in L.A. could soon be snacking on some fast food Japanese cuisine instead of Taco Bell or Jack in the Box fare. Japanese fast food giant Gindaco plans to open its first U.S. store in Los Angeles and has its sights on opening 20 more stores by 2010. It is no secret that teens and college students are frequent fast food eaters. During a typical week, nearly eight in ten (78%) college students report eating at at least one fast-food eatery. Couple that penetration with the fact that young people especially are into ethnic Asian and Indian foods. In fact, based on recent findings from our proprietary panel, teens and college students ages 16 to 24 said they ranked Japanese foods and Indian foods as two of their favorites, right up there with Chinese food and ahead of Mexican foods. So, the timing of Gindaco hitting the U.S. market seems to be right on. Food experts expect more Japanese food outlets to open up in west coast markets like San Francisco, Seattle and Portland within the next two years...it would be interesting to know how many plan to open within a mile or two of a college campus.
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