For the past couple of years Maxim has been aggressive in licensing its brand for extensions ranging from furniture to hair coloring products, but the number two magazine among college men has ambitious plans to tackle sin city in a new deal with a real estate developer. The deal, expected to be announced today, calls for the construction of a new $1.2 billion hotel and casino on the Vegas strip. This could prove to be a incredibly tough task since both the Hard Rock and Palms have already carved out a niche as catering almost exclusively to the younger set of Vegas visitors. In fact, I've seen a fairly sizable increase in the number of college students, mostly upperclassmen 21+ who are bypassing traditional Spring Break destinations like Daytona and Fort Lauderdale for the ultimate Spring Break trip to Las Vegas. The Maxim Hotel and Casino calls for 2,300 rooms and a 60,000 square foot casino and is expected to open in 2010.
it's too bad this hotel didn't pan out.
Posted by: Jeremy Womack | April 20, 2008 at 03:17 AM
THank you . I mostly visit Vegas. Infact Last week i came back from Vegas through Flight via LMT. I will take care of these things.
Posted by: Las Vegas Hotels | November 13, 2009 at 11:47 AM