Researchers at the famed MIT Media Lab has a bold vision for the future of fashion. We all know fashion styles go in and out faster than you can say blueberry pancakes, but what if customers had instant access to new designs before they were even produced let alone distributed? MIT researcher Judith Donath recently unveiled a project called "urbanhermes" that backs up her theory of super fast information exchange online against the fashion industry. Researchers like Ms. Donath view the fashion category as just another medium for communicating information, or as she says, "a way to show your place in the social hierarchy." I don't know about hierarchy, but if there was an application available to Gen Y that leveraged this theory of rapid change, a level of customization and personalization for something as simple as a custom t-shirt or sneakers (think Nike ID on steroids) with distribution on a platform like Facebook or Yahoo, I would say get the bank deposit slips ready. I probably sound like a broken record, but this is what Gen Y is all about: instant gratification that is personalized to their specific needs and interests.
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