Even though it was only on the market for just six weeks during Apple's most recent financial reporting quarter, its new MacBook is a flat out hit. The company sold just under 800,000 during its most recent quarter which bolstered its overall revenue and profit numbers. The company also sold another 8.1 million iPods as well. But back to the computers for a second. Just under 20% of teens and college students plan to purchase a computer this year, and among this percentage just over one in five (21%) plan on purchasing an Apple MacBook. If you ran the numbers against the general teen and college population you would see that works out to about 250,000 potential MacBook purchasers. Clearly, all of the 800,000 who purchased a MacBook during the recent quarter weren't all young people, but now I am really curious to know that if purchase intent among young people has grown significantly beyond that 21% we measured earlier. Anecdotally, we've picked up positive feedback from panelists, mainly females about the Apple MacBook. We'll know more come September when we administer our comprehensive teen survey which will measure both purchases and planned purchases, but something tells me that Apple's share of the computer market has risen more than we originally anticipated among teens and young adults.
Comments