The July 4th holiday weekend isn't even over yet and back to school ads are already being released. What's next, holiday shopping in August? The first company to release back to school ads is jeans maker Mudd who will play on the current theme of youth empowerment to promote their brand. The Mudd series of creative executions will use actual teen girls who are all involved in some sort of charitable cause. The Mudd campaign will be exclusive to the print world with the ads appearing in Teen People and Seventeen in their thick August back-to-school issues, the most important month for the teen mag category.
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