For its tenth birthday present niche high school sports mag SchoolSports is renaming itself "Rise." The name change reflects the evolution of high school sports and the high school athlete and I am not just talking about Friday nights in September somewhere in Texas. I only wish I received a portion of the attention many high school jocks receive today. In my local newspapers, on many occasions high school sports gets almost as much coverage as pro and college sports, which puts the newly renamed niche book Rise in an awfully attractive spot. The controlled circ mag distributes just under a million copies in 25 cities. The magazines are sent directly to high schools and students can pick up a copy for free. I am not sure how much they charge for a full color page, but Rise boasts is pretty nice roster of advertisers including Gillette, Sony Pictures and Nike, among others. I think the guys at Rise on are to something. I don't know of any high school athlete, be it a football player or a tennis player that doesn't like seeing his or her name mentioned in a newspaper, let alone a magazine. I have to admit I have yet to pick up a copy, but may be if the guys at Rise are reading this post, perhaps they will be inclined to send me a copy. From an advertising perspective, even without going through the magazine, I would think Rise presents somewhat of a unique opportunity to reach a target segment of the youth market who is active and probably isn't all that shy in letting friends and family know when they get picked up.
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