Several years ago, Microsoft decided there was a void in the gaming system market and decided to take on Sony and Nintendo with the creation of Xbox. Now it seems, Microsoft has plans to enter the portable digital music player category and take on the category killer in Apple. Company execs said the Microsoft player will be available in stores in time for the holiday season. The player will have wireless Internet capabilities, a feature not currently found in the iPod, but I'd imagine something that Jobs & Co. will be releasing sooner rather than later. It is kind of funny if you think about it. Microsoft is to operating systems as Apple is to portable digital music devices, both completely dominate their respective cores. Granted, Microsoft is sitting on billions upon billions in cash and needs to put its money to work, but I would have thought something in the wireless telecommunications area might have been more strategic. Oh well, that's why I am not a equity analyst or a strategic planner at Microsoft. Best of luck, you'll need it. The company did not release any further details on pricing, as soon as I know, I will post about it.
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