The president of MTV gave reporters and other attendees at yesterday's cable television annual marketing summit not so subtle hints that major work is underway at the number one cable television network brand to build out and/or acquire players in the online video field. Clearly, if planned and executed correctly, the leading teen and young adult network should greatly prosper in the rapidly growing space, and even more clearly, MTV realizes that in order to grow and succeed in the coming years its broadband strategy has to be the best of the best. Yesterday, I posted about Viacom's interest in acquiring The Onion. In terms of the Onion, specifically, I would look at it as more of a content play than anything else, but I am just as anxious as anyone in the space to see what MTV has in store for the online video market. One clue that was dropped at yesterday's summit was that John Sykes, the former head of VH1 has already developed a new series of broadband channels that are set to launch in the coming weeks. I'd imagine this will be the first of many video initiatives to hit from the perennial youth cable network leader.
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