Scarlett Johannson, currently ranked number 5 on the Youth Trends Top Ten Celebrity List, has lined up a new deal with Reebok, now an operating unit of Adidas, to create a combination retro style and fashion forward style line of sportswear and footwear dubbed "Scarlett [Hearts] Rbk." Reebok is quoted in yesterday's edition of WWD saying the deal "hits the sweet spot" of a major women's initiative the company announced back in April. The line will be targeted to young women who go to yoga or pilates class in the morning and then catch up with friends afterwords for coffee at Starbucks. Scarlett is latest Hollywood celeb to join Reebok's growing list of A listers which also include Jay Z, Lucy Liu and 50 Cent, among others. Reebok and Johansson say the target customer for the new line is an active female between the ages of 16 and 35.
Comments