Although I did not post about it last week (probably because you read about it everywhere else), the big media story last week focused on the CBS hit show "Survivor" and their risky decision to break up teams for the upcoming season by race. Why they decided to go this route is anyone's guess, but you just knew there would be some fall out from the announcement. Today's NY Times confirms that many of "Survivor's" long time advertisers (believe it or not this is the 13th installment of the reality series) including General Motors, Campbell Soup and Coca Cola, among others, have not re-upped with the hit show. Of course, when pressed by reporters, all of the respective company spokespeople said their decisions not to re-new with a show that draws an average weekly audience of 18 million viewers had "nothing to do with the new racially divided tribes" and that "the decisions not to re-new" were made months ago. Yeah right. If that's true, why didn't we know this three months ago? Regardless, I think the land of blue chip advertisers have spoken, and clearly they aren't into this new format. My guess is this will be the one and only time "Survivor" changes its format.
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