Fragrance and beauty icon Elizabeth Arden has its sights set on the teen female audience as it markets its new "So...?" fragrance at musical concerts and malls nationwide. When all is said and done, the event marketing push is expected to distribute 20,000 scent cards to females between the ages of 12 and 18. For a teen girl to secure one of the scent cards, she must provide her name and email address with an expectation that future marketing correspondence will soon follow. To also help promote the new teen targeted fragrance Elizabeth Arden has created a new web site.
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