Today must be my lucky day, I've often wondered about the whole in-store advertising category, like how big it is, have there been many effectiveness studies released, etc. A story out yesterday, answered a lot of my questions. In the past year, several of our packaged goods clients have asked our opinions of the effectiveness of in-store advertising directed at youth market. For the most part, our response has been muted, since we just started asking the audience about in-store advertising earlier this year. Now, thanks to a new study out from Nielsen Media Research and SignStorey, at least we will have something to compare it to come later this year. Highlights from the study are based on ads that appeared in SignStorey's ad network of 1,300 grocery stores across the country. Their biggest finding was that 68% said in-store ads would sway their product purchase decisions. I wonder if I can get my hands on the full study.
I think this in-store advertising will do a good job because nowadays more and more people buy what they see on the TV or in the magazine.My boyfriend for example buys his mens outdoor clothing after seeing an add at some magazine or on the TV.He finds it really convinient.
Posted by: Cara Fletcher | April 18, 2007 at 04:51 PM