McDonald's, the number one fast food restaurant among teens and college students is testing out a new mobile marketing initiative nearby their headquarters in the food court of the Woodfield Mall in Schaumburg, Illinois. The home of Ronald is running a test where customers have the opportunity to order select free music and video content from their cell phones. The content is then played on the TV monitors around the restaurant. McDonald's worked with infrastructure company Akoo to set everything up. All sounds like a pretty cool and unique concept, right? I would tend to agree but that would be based on the content offerings (music, videos, etc.) being relevant and popular. As a follow up thought, McD's might want to consider talking to some of the movie studios to get access to trailers of their upcoming youth targeted flicks, that to me, is something that makes sense.
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