The enormously successful Disney High School Musical franchise is about to get even bigger. No doubt that Disney/Buena Vista music execs looked at the success of the American Idol national tour as precedent before making their latest moves. Notice I say moves...So here's the deal on the first one, the mega hit movie (a sequel is in the works, of course) and corresponding multi-platinum soundtrack is taking it to the road for a 40-city live tour beginning right after Thanksgiving in San Diego. The Cheetah Girls, another successful tween targeted Disney TV musical is already in the midst of a sold-out 60-city tour, which, according to my eight-year old niece, "was so very cool." Perhaps we are getting a glimpse of the Disney multimedia franchise strategy of the future: from on-screen, to in-store and in-person.
Comments