Because most everyone still yapping about Google's monster-size acquisition of YouTube, you may not have known that MTV has stealthy swooped in to acquire yet another teen-centric online media property to bolster its digital offerings. Yesterday, MTV announced it had acquired teen-female focused Quizilla.com from parent company Gorilla Nation. Quizilla.com will be folded into MTV's fast growing Nickelodeon digital operations. Clearly, not a home run billion dollar acquisition here, but certainly a base hit (may be double), because, at first glance, this acquisition looks immediately accredtive and should gel quite well with new sister site Neopets.com
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