More Foreign Students Come To U.S.

After several years of declining numbers, the Institute for International Education reports the number of international students coming to the United States grew. The report due out today, along with the reality of a substantially more diverse campus environment compared to 10 or 20 years ago creates challenges for marketers, or greater opportunities, if you're an optimist. According to the report, the U.S. State Department issued a record 591,050 student visas over the past year (The reporting period ended Sept 14). This represents an increase of 14% over the last year and nearly a 20% increase since 2001. Student visas went into somewhat of tailspin after 9/11.