"Oh, it's so cute," is probably a quote you'll hear from some 18 year old female if you're around an Apple store tomorrow when the newly re-designed iPod Shuffle goes on sale. The latest iteration of the Shuffle is pretty impressive. How the about the size? The aluminum player is half the size of the original (which was already pretty tiny), which makes it that much more perfect for the teen and young adult headed for the gym or a work out. How about the price? Even with the improvements in size, Apple still cut the retail price by twenty bucks to $79. That's less than a typical college students spends over a long weekend. We believe the new Shuffle will appeal mostly to existing iPod customers (which is now essentially half of the college audience and a third of the teen audience) that are pleasantly happy with their current device, but looking for something easy and "cheap" for work outs. Should be another good financial quarter for Apple.
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