Amanda Congdon, co-founder of the once incredibly popular video weblog Rocketboom, is said to be close to signing a development deal with HBO. Signing the popular Internet diva would be a coup for HBO as it continues to transition itself from premium cable television network into a full fledged multi-platform diversified media company. It would also give HBO an edge in reaching a younger audience segment (30 and younger). The network has found some success recently hitting a younger demo, most notably with their hit show Entourage. In my mind, signing Amanda would be not so much for play on the cable network itself, but more for its Internet and mobile offerings which Business Week quoted the company as saying recently they were focused on expanding and developing broadband opportunities, clearly with Amanda, one opportunity would be seized.
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