Rachael Ray got another P.R. three point basket yesterday, when it was announced, and then picked up by many outlets, including USA Today, that she would be providing some of her "yummo" food specialties to the crew of the space shuttle Discovery who are scheduled to launch into space next week. Ray, who we've been referring to as Gen Y's Oprah, continues to do a great job marketing herself and all of her media outlets including her new syndicated talk show, which I believe, but don't quote me on it, is the best performing rookie syndicated show of the season so far.
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