There is growing disdain among so-called flogs or fake blogs and it is easy to see why. A couple weeks ago I posted about the Sony PSP flog and the not-so-pleasant feedback the company received from the press and some consumer watchdog groups. Wal-Mart, through all of their personnel-related drama of late had a similar Sony-like experience back in November as well. I really don't see what the allure of these fake blogs are. But it seems like there are a few of the "flog brokers" out there doing pretty well. PayPerPost is one of them. The service's value proposition to bloggers is that they will pay them a certain amount of money based on their post or postings related specifically to a given product or service. For example, bloggers can sign up on the site right now and earn $20 for posting about a Hewlett Packard digital camera...not bad. For brand marketers, the service positions itself as a gateway to an untold numbers of bloggers to get their message out into the marketplace through a supposed relevant and credible channel. But really, is it that relevant? With all of the recent flap, some of these flogger services like PayPerPost require the participating blogs to post some sort of disclosure that this is a paid-for-post. Understanding that that is the case now, I for one would have a hard time buying into anything one of these flogs or floggers are saying. And of course, among the Gen Y audience, relevance and sincerity are keys to success, they don't care (and some even like) if they are being marketed to, just be straight about it. For those trying to dare I say fool or trick them, be warned (again) they can get nasty.
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