Starting the new year off with a company that you should definitely keep an eye on. Given some of the current macro Gen Y lifestyle trends, it looks like cereal and granola maker Bear Naked is smack dab in the middle of a perfect storm...a perfect storm of explosive growth and success that is. We've been talking about the active, healthy lifestyle trend among teens and college students now for the better part of a year and a half. The macro trend show no signs of cooling off. To refresh your memory, we define the trend based on the increase in the number of teens and college students exercising and working out on a regular basis, the increase in awareness and intent for healthier food and beverage items and the increase in what we define as active wellness, that whole notion of wanting to feel good, look good, etc. Bear Naked already has one of the best selling granola brands in the country and their distribution is ramping up so they can hit more mainstream retailers instead of the all natural chains like Whole Foods. If Bear Naked wants to be one step ahead of the game and competition, they might think about a grass roots, word of mouth program based on using campus reps, or something to that effect.
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