What's bigger than Desperate Housewives, The O.C., My Super Sweet Sixteen and The Simpsons...combined? The Super Bowl, of course. An illustration of how in vogue user generated content has become over the past year, look no further than CBS, home of this year's Super Bowl, the largest single television event of the year. As part of this year's Super Bowl, you may have already hear about some advertisers turning to consumers for content creation, such as Chevrolet. Now, CBS is getting in the game as well so to speak. CBS, leveraging their broadband network inntertube and the number one video site on the Internet, YouTube, is promoting "15 Seconds" a contest where participants have just 15 seconds "to tell the world an inspirational message." CBS will pick the winning video message which will appear during their daytime coverage of the big game, which starts at noon EST, about six hours before gametime.
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